The Startup Source

A specific and actionable plan needed to capitalize on opportunities within the markets of our customers is the most significant aspect of most businesses. The Startup Source creates marketing plans that are specific to the vision, objectives, and constraints of our customers’ businesses. Since many of our customers operate entirely as online businesses, the need to have specific information on driving customer internet traffic to their respective e-commerce websites is critical.

Marketing plans are about what to do. The Startup Source provides the quality that is needed to make sure that the marketing plan achieves success for our customers. In order to be successful, the marketing plan is built on three important aspects.

1. Market Research – our customers know their businesses and their customers and competitors. The Startup Source provides objective confirmation with facts about the market that provide information that drives the numerical and subjective aspects realizing the business. Knowing clearly what is the need of the customer, constellating a tight marketing mix to meet that need, and identification of the significant segments are elements of The Startup Source’s marketing plan.
2. Sales Potential – knowing what is possible in realizable sales per segment enables The Startup Source customer with information needed to sharpen focus tightly on specific elements of the entire operation, but mostly within the marketing program. Understanding from which segments the volume of our customers’ business comes from is an eye-opening experience for all of The Startup Source’s customers.
3. Marketing Tactics – this is the part of the marketing plan that is entirely actionable. The Startup Source creates the blueprint for specifically what our customers’ will do to achieve sales. This includes choice of advertising/promotional media, graphic, print, online vehicle choices, website design, e-commerce requirements, responsibilities and project schedule.

The Startup Source is unique in that we do not assume that our customers need to know how to figure out and carry out their own marketing plan. The Startup Source provides the marketing plan so that our customers can focus on what they know how to do best.